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Macau’s Promising MICE Future

19/12/2017

Macau has been looking more and more toward growth in Meetings, Incentives, Conventions and Events (MICE) as a means of diversifying its economy for sustained development. The SAR government places great emphasis on this ambition, and the citys many integrated resorts provide ample lodging and event spaces for organizations from around the world to stage their functions, whether large or small. Rapidly improving transportation infrastructure also lends itself to Macaus ambition of bringing in more visitors for non-gaming-related purposes, with the Hong Kong- Zhuhai-Macau bridge opening next year and the local light rail system set to open by the end of the decade.

 

Additionally, new and existing themed integrated resorts, along with improving leisure offerings, such as elegant resort pool decks, amusement rides, live shows and Michelin-star restaurants, add to Macau’s attraction for families and business people looking for a change of scene. Macau has come out as “a World Centre of Tourism and Leisure”, and the world has taken notice.

 

Last month’s MGS Entertainment Show sought to highlight Macaus non-gaming enterprises alongside gaming industry innovations. The citys special brand of Chinese-Western fusion enhances its appeal for visitors from Asia and the West who are seeking an exotic yet convenient location for their events. MGS highlighted this feature by showcasing cultural elements, both traditional and modern, proving that Macau has held tight to its Chinese identity and local character while developing into an international tourism hub.

 

Zhang Yujing, President of the China Chamber of Commerce for Import and Export of Machinery and Electronic Products, recently said that he hopes MGS can take advantage of the Belt and Road to facilitate more cooperation, helping Macao to develop into a World Centre of Tourism and Leisure, serving as a service platform for business cooperation between China and Portuguese-speaking countries, and make new contributions to Macao’s diversified economy and sustainable development.

 

The MGEMA is proud to be part of Macau’s turn to MICE and eagerly looks forward to the bright future of non-gaming enterprises in our city.


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